[01] Client, sector & starting point
Clogher Valley Eggs & Poultry is a family-run poultry and egg business in County Tyrone, supplying hybrids, pure breeds, poultry housing, hatching eggs and commercial eggs across Northern Ireland.
As the business grew, managing orders, stock, deliveries, and costs across separate spreadsheets, text messages, and paper records became unsustainable. Everything needed to live in one central hub.
We built a custom internal system to unify their entire workflow - giving the team a clean setup built for continued growth.
[02] Brief, scope & build
The system is built around six core areas: Customer Base, Order List, Egg Deliveries, Stock Management, Sales & Costs, and Revenue & Profits. Each module handles a different part of the operation, while everything is connected through one central system.
The Customer Base sits at the heart of the system. Website enquiries can be added automatically, while existing customers can be added manually, with their interests and marketing permissions stored alongside their details. This gives the business a clear view of its customer base and makes it possible to target existing customers with relevant SMS & email marketing campaigns, helping drive repeat sales and new orders.
Marketing is permission-led throughout, allowing the team to filter contacts by consent before sending a campaign.
Orders, egg deliveries and poultry stock are all managed from dedicated modules, making it easy to see what has been ordered, what deliveries are due and what stock is available. Sales & Costs record income and expenditure, while Revenue & Profits bring the figures together to show how the business is performing.
The overview brings the most important information together on one screen, showing orders due, upcoming egg deliveries, new customers and revenue from the last seven days.
- Internal dashboard
- Customer database
- Order tracking
- Egg delivery tracking
- Stock management
- Sales & revenue reporting
